The NFL has made official betting a key part of its marketing strategy, and recently announced three new sportsbooks as partners in the venture. As an official betting partner, these sportsbooks will have access to official league data, promote their relationship with the league, and tie their brands to statistics. If the five-year deal continues as planned, the NFL will make nearly $1 billion from the partnership. The NFL, however, can opt out after three years. That leaves the question of whether this new partnership is good for the NFL.
Unlike most other sports betting companies, betPARX plans to create branded fan experiences during the Memorial Tournament. This will elevate the fan experience. By entering the golf market through the Memorial Tournament, the company has leveraged its influence to become the official betting partner of the entire PGA Tour. The partnership will also provide bettors with access to PGA Tour marks, intellectual property, and video highlights. For more information, visit the PGA TOUR’s official website.
The NFL is also betting on MMA, with the NFL, NBA, and NHL joining the list of sports and events. As of June 2018, the NFL is expected to announce additional betting lounge partnerships. A multi-year partnership between PointsBet and the University of Colorado will mark the first NCAA Division I athletic program partnership outside of Nevada. It will also include a multi-year partnership with the Nuggets. Avalon and the Rapids have also signed exclusive daily fantasy agreements with PointsBet.