The NFL is reportedly the last major sports league to sign official betting deals. The league announced that three sportsbooks would become official betting partners. The partnership will give these sportsbooks access to official league data and help them promote their relationship with the NFL. This includes marketing efforts tied to on-air and online statistics. NFL teams can opt out of the partnership after years three and four. In the meantime, the league is testing official betting for football games. This could lead to increased competition for betting companies.
Wagr has partnered with Nashville SC as the official betting partner. The social marketplace startup will turn verbal bets between friends and family into official bets. The company will calculate point spreads for sports games and let customers bet against people they know. They will also open activation tents in GEODIS Park, the team’s new stadium. This partnership demonstrates the importance of official betting for American professional sports. It will help the league grow in a big way.
Sportsbook deals are not new for the NFL. The league has partnered with a number of sportsbook operators to add gambling content to their broadcasts. NFL games will be filled with odds and information on players’ performance and the odds of the game. The NFL hopes to generate $270 million in revenue this year through these partnerships. A recent report from the NFL says that the league will have a strong betting market. However, there is some concern about the ramifications of such a deal.