The NFL is the latest American sports league to sign official betting deals. The league recently announced three sportsbooks as its official betting partners. These partnerships will give the sportsbooks access to official league data, promote their relationship with the league and tie their brands to team statistics. If the five-year deal holds, the NFL will receive nearly $1 billion in revenue. However, the NFL has the right to opt out after three years. Regardless of the amount, official betting deals are beneficial for fans of all sports.
The two organizations will also share marketing and promotion opportunities. The PGA TOUR and DraftKings are expanding their marketing and partnership to include the first “Official Betting Operator” and the first “Official Daily Fantasy Game” respectively. The sportsbooks will promote their content and offer their players exclusive access to the content of the PGA TOUR. Both entities plan to use their partnerships to help the public understand the value of official betting.
The partnership with Wagr makes verbal bets official and calculate point spreads. Customers can also place bets against friends through the company. The two co-founders of Wagr, who founded the company, have teamed up with the team. The new stadium in Nashville will host the two companies’ activation tents. Wagr is a natural fit for both the sportsbook industry and the fans. Its unique business model is attractive to both parties, allowing both companies to capitalize on the excitement around the event.