The NFL has become the latest major sports league to sign official betting deals with several different sportsbooks. The league has partnered with these companies to include gambling content into their broadcasts and allow bettors to place wagers directly at the stadium. These deals will provide the NFL with nearly $1 billion in revenue per year if the agreement lasts five years. However, the NFL can opt out after three years to terminate the contract. Nonetheless, the NFL is eager to monetize the new revenue stream.
The NFL outlined its ideal sports gambling legislation, including substantive licensing requirements, clear markets, and protection for consumers. The league would rely on league data to settle bets, prevent betting by insiders, and place the onus on operators to ensure that insiders don’t make bets that affect the outcome of games. It also outlined how it would work with all 32 NFL teams. It said it would seek the support of the league’s 32 owners.
In addition to the signing of a three-year extension, the PGA TOUR and FanDuel have also agreed to a collaboration to deliver odds-based content to fans. FanDuel will be able to advertise on TOUR media and distribute highlights and video to its FanDuel users. The deal will also provide the PGA Tour with exclusive content to market to its sports fans. And with this, bettors can expect the most recent updates on the sport they bet on.