After a long wait, the NFL has officially signed three sportsbooks as its official betting partners. This new deal will give NFL fans the opportunity to place wagers on their favorite teams, and will provide the betting companies with access to official league data. It will also allow them to promote their partnership with the league, tying their marketing efforts to on-air and online statistics. However, the league has the option to withdraw from the agreement after three or four years.
With sports betting now legal in the U.S., there are a number of new and exciting partnerships popping up in the industry. DraftKings, for example, is one of the leading betting companies and has entered a variety of deals with major brands. These partnerships will help the company increase its reach into new markets and further strengthen its presence in different states.
The partnership between MGM and the NBA will also allow betting companies to use the NBA logos on their oddsboards. The partnership has not swayed the legality of NBA betting. However, the deal opens the door to other sports leagues and casinos pursuing similar partnerships. Similarly, the CEO of William Hill U.S. says that his company gets daily calls from teams looking to sign a sponsorship deal.
Another new partnership between MLB and DraftKings will see the two companies collaborate as the official betting partners. Both companies will offer their services on a global scale. The new partnership is meant to bring more exposure to both companies. In addition, DraftKings will be a primary partner in the MLB Postseason and MLB Jewel Events. For instance, the company will be the official betting partner at the T-Mobile Home Run Derby in 2021 and the official betting partner of the World Series. The company will also launch two free-to-play sports betting pools around the Home Run Derby.